The article is based on Backlinko ranking factor’s list.
Google’s ranking algorithm is made up of over 200 components. There is no need to have everything right to reach the top position in Google search. However, there are some things that everyone should get done.
There is no quick and easy way to optimize your site. Google’s trust can be earned through consistent and valuable work. There is a division on the white hat and the black hat SEO. Some examples of bad SEO practices are hidden links, sneaky redirects, automated queries to Google, subdomains or domains with a duplicate content and malicious pages. Long-lasting business is always built with the right amount of effort and consistency.
Google is visited by hundreds of millions of people per day and it makes it the most powerful source of traffic to your website. Being banned can badly influence your business and there is no guarantee that they will ever re-list you. Gaining Google’s trust is a tough job, but destroying it can be done very quickly.
White Hat SEO Techniques:
Backlinks to your website are a signal to search engines that others find your content unique, credible and trustworthy. Earning backlinks is an off-site SEO. Followed backlinks from authority websites are the most desirable ones. It is not easy to earn them. One way to get backlinks is to search for outdated links on reputable sites. Once you find them, contact the owner and tell them that the link is out of date or broken. Then, gently suggest that they add your link to their site. You may consider writing articles for other websites, so they can link back to your site or social profiles. There are plenty of companies that offer quick and effective backlink building. Do not trust them. They are spammy or low-quality sites for most of the time and white hat SEO is always a better choice than a black hat SEO.
2. Keywords and Updates
Keywords are important, but those in a keyword tag – not anymore. Meta tags and meta descriptions matter. Google looks for phrases instead of single words now. It is good to include keywords in meta tag descriptions or articles that you post on your blog. Keywords should also appear in a domain name, in h1, h2, and h3 tags and image descriptions. Fresh and new content is an indicator that the site is up to date. The content should be of a good quality and it cannot have too many affiliate links, as they can hurt your rankings.
3. Site Usability and Reputation
A site that is difficult to use or navigate will not rank highly in Google search. Site architecture is important. The content should be structured into smaller sections. The use of bullet points and numbered lists may be helpful. The length of the content also matters. The longer the text, the better it is for SEO. It is recommended to produce articles over 1, 500 words. Reputation is an important Google’s factor. Include About Us and Contact pages to make the site look more credible. Think of adding the sitemap for a better navigation and visibility for search engines. Bear in mind that the layout of your site should always be user-friendly.
4. Social Media Presence
Social media presence is very important and it has a huge impact on SEO, especially YouTube. Again, tweets coming from authority accounts are the most valuable ones. The more tweets the page has, the better influence it has on SEO. Facebook shares are stronger than Facebook likes because they are comparable to backlinks. Pinterest is not only a social platform, but it also serves as a search engine. It makes it interesting for SEO. Pinterest is a great referral traffic back to your site with pins from your own site. Google Plus is a social media network owned by Google. Some people underestimate its meaning. It is difficult to believe that Google would not consider its own social network for SEO. Also, Google places Google Plus local results higher than organic SERPs.
YouTube is a traffic source with an enormous potential. Some of the most important signals that YouTube uses are title tag information, keywords in the description tag, tags, likes and dislikes, the number of subscribers, comments and the length of the video. Longer video descriptions help you to get your videos ranked higher, especially if you use right keywords. Utilize online communities such as Quora or LinkedIn. Provide an answer to a problem and suggest they watch your video with a valuable content that may be helpful for them. Encourage subscribing and liking and keep your lists organized. Put a keyword in your playlist description to give a deeper information about your video’s topic.
Your domain’s name age matters to Google. Domain’s history is also an important factor. It is good to check the credibility of a domain that was earlier used by someone else. Poor code and a duplicate content are a big no to SEO. Broken or affiliate links may hurt your site rankings too. It is good to have terms of service and a privacy page to show Google that you are a trustworthy Internet’s member. The website should have a responsive design and it needs to provide a good quality content. Otherwise, you can get hit by a Panda algorithm penalty. Penguin penalty is another Google’s algorithm that decreases Google’s search rankings of pages that use black-hat SEO techniques.
SEO is constantly changing. In the mid-1990s, it was important to complete meta keywords tag with as many words as possible to rank well. In 2004, placing links with anchor text was a key thing to be leveraged for traffic. In 2011, the social media marketing was main SEO method. In 2017, backlinks, general traffic, and reviews are the key factors for search engine optimization.
The future is uncertain, but the world of SEO is a constant world of change. Bear in mind that these tactics that worked a few years back may now cause harm to your website.