How Can You Make Your Website Load Faster?

In 2010, Google announced that website loading speed is one of the most important factors when it comes to SEO. People are likely to leave your site if it takes too long to load. The same applies to responsiveness. More and more people perform searches on their mobile phones nowadays. If your site does not show up well on the smaller screen, people are likely to drop it. There are a few things you may want to check if you noticed that your website takes longer than expected to load.

What counts for Google and why?

Google considers many factors while assessing whether to put your website in the top position of its search engine. I believe that content is one of the most crucial determinants. If your blog is about fashion and style, you should be using keywords that are relevant to it. These are, for example, women clothes, fashion designer, fashion week, style and more. Your content needs to match the general topic of your website. Otherwise, it will create confusion to Google. Things like punctuation, grammar, spelling, and vocabulary play an important role too. Whenever someone links to your site, the so-called backlink is created. If Google sees that someone recommends your website, it automatically trusts your content, especially when the backlink comes from an authority site. Moreover, freshness and consistency often tell if the information you provide is up to date. Google does not like the old content. Check the SEO guide for more details on how to increase your Google rankings.

What is so special about speed?

Recently many people talk about UX or user experience. What is it and how it relates to Google rankings? Well, Google wants to create the best possible experience for their customers. UX is user experience design. It is to improve user interaction with a digital or physical product by making it easy to use, functional and delightful to interact with. So, the time when your website loads can either decrease or increase the satisfaction of your customer. If it takes too long to load, a visitor will check your competitor out. Google also compares websites against each other and puts higher those that load faster. A study shows that about 75% of people will not browse your page again if it takes more than 4 seconds to load.

How to increase your website’s loading speed?

A couple of things count when it comes to loading speed. First of all, consider using a reputable hosting service. Why should you? Whenever a user wants to access your page, they are accessing files from a web server. If that web server is not fast enough, it will affect the website’s speed. Next thing is images. Make sure your media are well-optimized for your site. Also, the actual weight of the picture does not diminish when you resize it in your WordPress dashboard. Whenever someone opens your page, the browser loads the image in its actual dimensions first and then resizes it to the weight and height set by you in the dashboard. Poorly coded templates or sites will not load fast either. Make sure your code is clean, optimize your images and use reputable hosting service. It will make you far better than your competitors.

What other changes can you make to improve the speed?

One of the first suggestions you will see when you run GT Metrix test for your website’s speed is to minify CSS and JavaScript. What does that mean? It refers to optimizing your code by reducing comments, removing spaces and other unnecessary characters. You can do it yourself if you have access to your code or you can ask a developer to do it for you. Another valuable suggestion is to leverage browser caching. Anytime someone visits your page, CSS, images, logo and other files load. It also happens even when a user clicks on a different page on your website. What is browser cache and how it can be helpful? It is a temporary storage where all your files sit for a specific time. Now, when you leverage browser caching, all the files such as CSS, images, pdf documents and other are stored in a browser cache. The browser remembers them, so so that they do not load next time someone repeats their visit to your website. It also works when someone is viewing other pages of your website. If the browser does not have to load all media and CSS again and again, your site naturally performs better.

How can you leverage browser caching?

There are some ways available to you. If you are a WordPress user, there are some plugins that you can use such as Cache Enabler, WP Super Cache or WP Fastest Cache. If you do not want to install another plugin on your WordPress site, then you will have to localize your .htaccess file. Where should you look for it? If you have a hosting account, log in there. Next, look for cPanel and click on it. In your cPanel open File Manager. Try to find the .htaccess file there. If you cannot see it, type in its name in the search box. It should show up. If it does not, it means you do not have it and need to create one. Click on +File icon and type in its name. You should save the file in the /public_html/ or the document root of your site. Once done, copy and paste the code that tells browsers what to cache and for how long. Also, you may consider enabling gzip compression for WordPress. You can do it either by editing the .htaccess file or installing a plugin.

CONCLUSION:

If you want to rank higher in Google searches, you need to optimize your website. After you did all the above-mentioned changes, simply run GT Metrix test and find out how your site scores in the speed test. The result you want to see is either A or B. Also, bear in mind that installing too many plugins may not be a good idea, and it can eventually lead to the website crash, or it may affect the performance and speed.

Are You Currently In Facebook Jail?

Facebook is the most popular social media platform with more than two billion users nowadays. Mark Zuckerberg is the founder of Facebook. In 2003, he wrote a website called Facemash. The idea of the website was to compare two student photos and decide which one is better looking. It was a “hot or not” type of site for fellow students. To do that, Zuckerberg stole ID images from Harvard University by hacking their security system. Facemash was closed a few days later, and all charges against Zuckerberg were dropped. It is how the idea of Facebook eventually came out. In the beginning, Facebook name was TheFacebook. Then, Sean Parker bought facebook.com domain for $200,000 and in 2006 anyone with a valid email address and at the age of 13 could join the network.

Why is Facebook good for business?

Facebook is the fastest growing social media platform among all. It requires no money to set up business Facebook page. It allows to build your brand online and enhances your SEO strategy. One of the best features of Facebook is that it allows for targeted marketing. You can promote your ads to the specific audience which makes it better for you to reach people who may potentially be interested in your products. Thanks to Facebook Insights you may see how many people are engaging with your site and which of your posts are the most popular. You may also run your customer support via Facebook. Social media are a great way to communicate with your customers.

What are Facebook requirements?

Facebook is a social media platform that does not allow fake accounts. Their policy is very clear about it. If you are an artist or an entrepreneur and you want to promote your business on Facebook, you need a personal account first. Your business page is linked to your personal account, but it is not visible to other people if you do not want that. You can set privacy security settings for your profile according to your preferences. Facebook has some requirements, and if you do not obey them, you may be temporarily banned or completely disabled from the platform. First of all, you should not spam on your account. By spamming, I mean sending a large number of promotional messages to people. You also cannot send too many friend requests at once. Remember to complete your account by posting a photo of yours, real date of birth and other relevant information about your background or education. It is up to you to how much information you want to reveal.

Did your Facebook account get banned?

There are many reasons why your account is disabled. If you violated any of their rules, they probably sent you a warning. If you still decided to carry on with the unwanted activity, you may be suspended now. Is there a chance to recover your profile? Yes and no. It depends on what you did. In most cases, you can make an appeal where you send them a valid document that allows the identity check. It may be your ID card, driving license, or a school certificate. Many people disagree with that and get angry that Facebook should not ask them for personal data. The thing is that most of this information is already in the system anyway. You do not necessarily need to send them ID for verification purposes. Some other alternative documents can still be accepted by Facebook such as library card, diploma, school ID card, or address proof card. You are free to cover up any information you do not wish to reveal. Recently Facebook got very sensitive when it comes to security procedures. It was not like this in the past. If you log in via different devices at the same time and sometimes from a different location, you may be locked out from your account. It may be temporary, or you may never get back access to your account.

How can you recover your Facebook profile?

There are a couple of ways how you can recover your account. They may not necessarily work for everyone, though. Many people when they are automatically locked out, they try to log in over and over again. It may make the whole process worse. As difficult as it may sound, you may want to resist from accessing your account for the next 96 hours. It can get back to normal by itself. There are some stories of the people who when got asked for their face showing photo upload from Facebook did not do that but provided a random picture from Google search instead. All of a sudden, it worked, and they got access to their account. It may actually prove that there is a temporary block that gets deactivated once a particular action is performed or a specific time passed. Did you know that once even Guy Kawasaki had his account blocked because he appeared to be too enthusiastic in his evangelism? It may happen to everyone. Also, there is a direct phone number to Facebook, but you cannot get any help from that. The number is (001) 650-543-4800. You may instead try to email them at disabled@facebook.com or appeals@facebook.com and describe the situation. Sending more than one email does not speed up the whole process. The only thing you can do is to wait in a queue for their response.

How long will you wait for a reply from Facebook Support Team?

As much as I would like to provide one, there is no direct answer to this question. If you do your research, you will find out many UK customer service numbers, but none of them works. I have even come across articles where people claimed to have a chat with one of Facebook representatives. How is it possible if there is no chat option available in their help center? Interesting. There are some situations where people got back access to their accounts while others never recovered their profile.

CONCLUSION:

Facebook is a number one social media platform that has plenty of advantages. Many business owners, artists, YouTubers, and others use Facebook for self-promotion. It is good that service of this kind exists and that people can unite and share opinions and ideas with mutual respect. There is, however, this other side that I find surprising. Many accounts have been blocked for no apparent reason or by mistake, and people never got them back despite making many requests. If someone violates the rules, it obviously makes sense to ban them, but they should be informed about it. Shouldn’t they? What is your personal experience with Facebook? Do you find it useful for promoting your brand? Did you get banned from Facebook in the past? If so, did you recover your account?

Duplicate Content Problem Solved – Technical Issue

There are two types of duplicate content – external and internal. External duplicate content appears when you copy someone else’s work, and you put it on your website as your own. The internal duplicate content is when you have the same piece of information on several pages on your site. In both cases, it can decrease your website rankings in Google searches. There is a myth that Google penalizes for duplicate content. Let’s make it clear – no it does not. Google realizes there are and will be duplicate content issues around the web. Matt Cutts, an American software engineer, said that somewhere between 25% – 30% of the content on the Internet is duplicate and that is okay. Sometimes companies post the updated version of their terms and conditions, or they have the website translated into another language. Is that treated as the duplicate content issue? No, it is not. Matt Cutts explains that Google takes duplicate content and groups it into clusters and it will then show the best result from these clusters. Google does not penalize for duplicate content, but it can decrease your rankings if you violate the rules. It means that if you continually copy someone else’s work or ideas.

How can you check if your website has duplicate content?

Plenty of tools on the Internet enable you to check if your website has duplicate content. Some of the best ones are Copyscape Plagiarism Checker and Siteliner. The first one will tell you if there is any other content similar to yours on other websites and the second one will identify if you have internal duplicate content on your site. The nice thing about these tools is that they are free. If you need more in-depth analysis, you can upgrade to a premium account. Siteliner is simple to use. You just go to their website. You type in your website address and press enter. The site will show you how much internal duplicate content you have, where on the site you have broken links, what is your average page load time and other. You run the SEO audit, and it shows that you have a significant amount of duplicate content. Let’s say you are a blogger and every post you create is unique. Where does the duplicate content come from then? Well, the answer is in the next paragraph.

Identifying the issue with duplicate content

Many CMS systems such as WordPress, Magento or Joomla can create an internal duplicate content issue. Here’s the thing. Do you have categories on your blog? Do you use tags? Is there recent posts section or maybe you have a website and a blog page with short snippets redirecting people to the actual blog post? Whenever you create a post, there is a link assigned to it. Then, you attach the post to a certain category – this is where another link is created. Next, you add tags to your post for your readers to identify what it is exactly about. You may also think that it will help in SEO. Well, it depends on how you use your tags. Let’s say that you run a blog about aging and dementia. The categories for your posts can be, for example, older age, Alzheimer’s and dementia and disability. Then, if you write a blog post and place it in the disability category, you may want to use one of the following tags: mental illness, autism, vision impairment or brain injury. In other words, categories help you to sort out the content on your website and tags even more specifically explain the nature of your blog post. Every single of these elements creates an additional link. See below:

www.yourwebsiteaddress/what-is-disability/
www.yourwebsiteaddress/category/disability/
www.yourwebsiteaddress/tag/autism/

You created one blog post that is accessible via three links. It is unique for a human being, but it is not for Google crawlers. They treat each link separately. Therefore, they think that two of these three links are duplicates. What can you do?

Duplicate content solutions

If several URLs lead to the same content, it can be solved! The answer is a canonical URL. Canonical URL tells Google crawlers which URL is the original one. Once you have that done, Google will direct all other URLs to the original one, and no duplicate content issue will appear on your website. It is a good idea to noindex your tags if you run a blog or website on WordPress. As previously mentioned, tags create additional URLs that are then treated as a separate page with a “unique” content. This unique content obviously exists under the original URL of your blog post. It is when the duplicate issue arises. There is a great plugin for WordPress that is called Yoast SEO plugin. The taxonomy section allows you to noindex your tags. Also, it is good to remember that title tags and meta descriptions matter to Google and you should write them individually for every page. Also, when you login to Google Search Console, you will be able to see how much duplicate content you have.

CONCLUSION:

All pages on your website ideally should be unique. You should have individual title tags and meta descriptions for every page. Your posts are better if you divide them into smaller sections and include subheadings. Duplicate content cannot be avoided in many cases. The perfect example is e-commerce website where the individual product page can be reached under many categories. Google understands that there is duplicate content around the web and it does not penalize it. It can, however, impact your rankings if you abuse the general rules and become spammy. It is when you copy large pieces of information from other sources. The ideal solution for on-site SEO work and duplicate content issue prevention for WordPress websites and blogs is Yoast SEO plugin. The plugin is free, and the Yoast website offers great articles on how you can configure the plugin. Did you come across duplicate content on your site? If so, how did you solve the problem?

Learn How To Code – HTML, CSS, JavaScript and PHP Explained

Coding and programming languages are set of functions that produce various outputs. Someone had to write a code first for you to enjoy the application you use or a website you browse. There are many different programming languages out there, and each one can be used for a certain aim. A website or an app is a specific set of instructions that computer displays.

Are you planning to learn how to code? It is always hard to decide which language you should choose. The answer often depends on what is it what you want to create. If you plan to build apps, then go for Java or Python. If you are passionate about website development, learn HTML, CSS, and JavaScript. Next, familiarise yourself with Bootstrap and design fundamentals. Ideally, you may want to join GitHub and share your work with others. GitHub is a platform for developers where you can host, review code, and manage projects with other people.

How does a code get executed?

Did you know that Ada Lovelace, an English mathematician, and writer was the first person who wrote instructions for a computer program in the mid-1800? Here is how a programming language gets executed. First of all, you need to remember that computer understands only two types of data. These are on and off switches, so-called transistors. Binary code is the combination of eight digits. These digits are 0 and 1 only. Each digit represents one transistor. What does that mean for you? All the colorful things that you see on the screen with images and videos included are nothing more for a computer than a collection of some transistors turned on, and some others turned off. When a programmer writes code (PHP, Python, Java or other), it gets translated into assembly language. Next, assembly language translates it into machine code so that the latter gets executed as binary code. It is how the whole communication takes place. Why do not programmers code directly in the machine code? Well, it is not that easy. Machine code is difficult to read and understand.

What is HTML?

HTML is an abbreviation for HyperText Markup Language. The language is simple to learn, and it allows for website creation. It serves for writing the structure of a website. It is not a styling language. You write HTML in a code editor, and you save it as html file. You always use tags to display images, text, videos, tables and other things on your website. When you open your html file through a browser, you should be able to see the site you created. Make sure the code you write is correct so that everything displays as it should. The best place to learn how to code is W3C School, the leading website for learning web technologies.

What is CSS?

CSS stands for Cascading Style Sheets. It is used for styling purposes, as the name suggests. CSS styles the structure of HTML. In other words, it positions elements on the website. It dictates font type, text size, and colors. It can introduce special effects such as changing color when you hover over a specific element. CSS can also define how the site looks like when viewed in other media such as a phone or a tablet. It is thanks to media queries. CSS is very powerful, and every designer needs to understand it. It is responsible for all the visual effects appearing on the website. CSS can be a bit more difficult to master, but it is still easier than JavaScript.

What is JavaScript?

JavaScript is not Java. These are two different languages. JavaScript is a scripting language that operates mainly in a web browser. Whenever you see animated graphics on a website, interactive maps or other 2D/3D elements, you may be sure that JavaScript code has been applied there. JavaScript was meant to be a compliment to Java when first invented, but it became the third pillar of web development. JavaScript is usually written in a separate file that is integrated into HTML code. If you want to write JavaScript, you can write it in a text editor like Notepad for Windows. It will work! Learn how to code on your own. Check Codecademy JavaScript course.

What is PHP?

PHP is an acronym for Hypertext Preprocessor. It is a programming and scripting language that can be embedded into HTML. WordPress is written in PHP language. It is well-suited for web development. PHP gets executed on the server. It is not a client-side language like JavaScript. PHP is relatively easy to learn for a newbie, but it also offers many advanced features for professional programmers. It is one of the most popular languages nowadays. What does PHP do? It allows for creating username and password login pages, surveys, picture galleries, forums and more.

CONCLUSION:

If you plan to become a web developer, think of preparing a good portfolio. Learn how to code. Practice your skills and share your work with others. There are plenty of sources where you can learn how to code. You may check Udemy or Code School. Learning how to code is just half of the success. You also need to develop some design sense or at least acquire the latest web design standards. Next, you will need to understand how CMS systems work such as WordPress, Joomla, Drupal or other. If you feel like you have enough skills, build up your portfolio online.

Here are some examples of excellent portfolios:

Adam Dannaway

Robby Leonardi

Prashant Sani

Before you start a career in web development, make sure that you are passionate about it. It is the field that requires constant learning. It is because the world of the Internet is continuously evolving and new features are being introduced regularly. Also, to become proficient, you should join like-minded communities so that you can share your work with others and work on common projects. It is how you extend your knowledge and skills and develop contacts that are essential in this industry.

How Does Google Analytics Work?

Google Analytics is a free tool from Google that allows you to measure the effectiveness of your website. While setting up a Google Analytics account, you put the tracking code on your site. This small piece of JavaScript tracks people every time they open your web page. It checks for the information stored in cookies, and if it finds any, it sends it to your Google Analytics account. This information is usually browser and computer settings (screen resolution, operating system, language settings, etc.) Knowing your audience and what they are interested in is essential for growing your business. Digital data has the advantage to traditional marketing. It allows for tracking what visitors are doing on your site. Thanks that you can increase your sales, marketing efforts and tailor a better marketing strategy for your company.

What are the advantages of Google Analytics?

One of the most apparent advantages is that the service is entirely free of charge. Several features help you to understand your customer preferences. You may track your visitors in real-time settings. You will be able to see what page they are browsing and how long they stay on it. Besides that, you will see what source referred them to your page and what is their actual location. Real-time reports, however, are not the only ones available in Google Analytics. The tool reveals data about demographics and acquisition. In other words, you will see what your visitor’s age and gender is. Also, you will be able to check what devices and technology they use when visiting your website. Acquisition feature gives you information on how you acquire your customers. It will show how your visitors end up on the site, whether it is through social media, your AdWords campaigns or organic search. Google Analytics also allows you to see which content on your website is the most popular and what pages people browse before leaving your site.

What are Google Analytics Goals?

You can set up various goals in Google Analytics. Thanks that you may see whether your efforts bring any results. There are four types of goals. These are the destination, duration, pages/screens per session and events. If you plan to check how many people clicked on your landing page, how many pages they viewed or how much time they spent on your blog, you may go for the destination, pages/screens per session or duration options respectively. Events represent actions, for example, it is when someone clicks on a particular page or downloads something from your website. They may be a bit more challenging to set up. For more information on how they work, visit about events section on google support pages. In general, most goals are easy to install. They provide you with valuable information on your marketing efforts.

What is Google Tag Manager?

Google Tag Manager is a tool that enables tags management. Google released it in 2012. Many people confuse it with Google Analytics, but it is not the same thing. Google Tag Manager helps in managing JavaScript snippets that send information to Google Analytics. There are three main parts in Google Tag Manager. These are containers, tags, and triggers. Containers hold all tags. Tags are small snippets of JavaScript that are automatically placed in the <head> of your website. There are already built-in tag templates, but you can also create custom ones. Triggers are conditions that need to be set for a tag to fire. There is a built-in debug feature that allows to test and debug each update before actually making it public. The tool has users and permissions management feature. It allows you to control who and how many changes they can introduce to your website. Google Task Manager makes things easier. You do not need to ask a developer to apply changes to your site any time you want to include a new tracking feature.

How can you improve your business with Google Analytics?

If you know what pages draw the most attention, you may focus your marketing strategy on them. Also, you will see what parts of your site are the least interesting to your visitors. It will give you a better understanding of where you should improve. Google Analytics gives you an insight on how many females and males engage with your site. You will then be able to tailor a specific offer for either part of your audience. By knowing what devices people use when browsing your site, you will know what changes to implement. Most websites today should be mobile friendly anyway. It is because people spend more time on their phones nowadays. Google Analytics account can be connected to Google AdWords. If you manage paid advertising campaigns, you will easily be able to track their effectiveness. You will be able to see whether the engagement on your website increases or decreases thanks to a comparison feature. You set up a specific time, for example, previous and existing month and you get an automatically generated report.

CONCLUSION:

Google Analytics is a free tool that is very easy to install. You do not need any coding knowledge to set up an analytics account. Installing process takes only a few minutes. You get access to data about your customers, their behaviour, and preferences. You can download the reports of your choice and check up on your website effectiveness any time. Real-time visitor tracking allows you to see who is currently on your site and which page they are browsing.

Google Analytics can be integrated with other tools such as Google Search Console or Google AdWords. Besides all that, there are many tutorials available online, so you can always refer to these sources if you get lost. Check out the Google Analytics Academy. They provide courses for beginners and advanced users. There are also separate tutorials on Google Tag Manager. All in all, Google Analytics is worth implementing. It can be useful even for a general overview of what happens on your website.

How to Become a Front-End Developer?

Front-End Developer is a person who puts a vision of a web designer to life. You need to be familiar with HTML, CSS and JavaScript to build a website. Everything that you see or click on the website is the work of a front-end developer. The job combines creativity and innovation. There are some skills you need to master if you want to break into web design industry.

What are the steps of creating a website and where you should start?
First of all, you need to begin with learning how to code. The best idea is to sign up for a free coding course online to see whether coding is really what you want to do. Some examples of free coding sites are Codecademy or W3Schools. Try to schedule a daily learning plan and see how it goes. The best idea is to start with the basics. First languages you need to master are HTML and CSS.

What are HTML and CSS?

HTML is Hyper Text Markup Language. It is responsible for the layout and an organization of a website. It is a foundation of every well-design site. Notice here, that HTML is not a programming language because it allows you to add context to a text. It does not describe a process of doing something which is a characteristic of a programming language.
CSS stands for Cascading Style Sheets. It is responsible for what you see on the website – the whole design. Those are fonts, colors, buttons, and the general layout of a page. CSS also isn’t a programming language because it does not run any functions. It customizes the content on a website.

Do you have to learn JavaScript?

Yes. If you want to be a professional web-developer, then you need to understand how JavaScript works. JavaScript is a bit more difficult language to learn than HTML and CSS. It is a scripting language that runs in a web browser when a web page is open. The best way to learn any language is to understand how it works. Then try to put the knowledge into practice by writing your code. The best source to study is Lynda’s online courses. There is a subscription fee, but it is only about 20 pounds monthly. You get access to courses performed by top quality professionals from many fields. If you are still not sure, try YouTube or some other free online coding schools. Once you grasp the basics and work out your learning schedule, you may find it useful to subscribe to Lynda Online Classes.

What are frameworks?

Frameworks make it easier for a web developer to build a website. They contain pre-built code and software add-ons. There are some popular frameworks available for developers such as AngularJS or jQuery for JavaScript, Bootstrap for front-end development and Foundation that is used by eBay, Yahoo, and Facebook. You will find plenty of tutorials or other learning materials on the most popular frameworks. Bootstrap is worth learning because of its constantly growing popularity.

What other skills do you need?

You should be thorough, empathetic, have an interest in design and the ability to understand the structure in a concept. The path to becoming a front-end developer is not an easy one, but it can be done. Of course, as long as this is what you are passionate about. There are a lot of things you need to understand. It is not only about writing a code. Some other topics worth discovering are user experience, Git, design patterns, responsive design, search engine optimisation practices, and basic computer and security rules. You need to be familiar with how to build a Google friendly website. Having a presence in the top positions for the keywords a company wants to target is very important. It allows a business to gain more customers.

Front-end vs Back-end vs Full Stack

What’s the difference? As mentioned above, the front-end developer creates the website. He is responsible for what you see on the page. Text, colors, fonts, visuals, graphics, menus and all other elements you see on the page are put together by a front-end developer. Backend developer makes sure that the server, application and a database communicate with each other. For this, he uses languages such as PHP, Java, Python or Ruby. Full stack developers can do both – front-end and back-end development. A full stack developer does not necessarily need to master everything, but he needs to be able to understand the full process that takes place to build a website or an application.

How quickly can you learn front-end development?

This is difficult to answer. It highly depends on the pace of your learning. You can grasp basics quickly. It isn’t enough to become a professional front-end developer, though. This is the field that requires you to constantly broaden your knowledge because the world of the web is continuously changing. Try to understand how HTML and CSS work first. Practice on your own. Build websites and see how it goes. Once you are proficient, explore JavaScript. Make sure you understand how the language works. It really helps in the learning process. Are you already familiar with these three languages? Look for your first job then. Offer someone to build a website for them in exchange for a comment. Don’t look for money. Look for becoming great at what you do. Make yourself valuable and people will always want to use your services.

CONCLUSION:

The path to becoming a front-end developer is not an easy one, but it can be rewarding. As long as you are passionate about the web and new technologies, you will have the chance to become good front-end developer. You may find that your code does not work many times or that some things are tough to understand. This is how it begins. If you keep learning, you will discover one day that what was once too difficult to understand is now part of your daily routine.

 

How To Build a Google Friendly Website?

One of the most important aspects of a successful SEO strategy is a Google friendly website. There are two ways to drive visitors from Google to your website. One way is to build profitable Google AdWords campaigns that help you to drive the targeted traffic to your website. The other way is to gain high organic rankings. The latter method involves a lot of time and effort but is a better option in the long term. It also requires minimum or no financial investment. Search Engine Land published a great article on why organic search is better. You can read more about it here.

What are the characteristics of a good website?

There are some general components that can make or break the effectiveness of your online presence. These are appearance, functionality, content, website usability and of course SEO. Website’s appearance is how a user perceives your website. A site must be visually appealing, clean in design and professional. When a person visits your site, this is usually the first impression they get that makes them stay or leave. There are a few rules that always work when it comes to a good design. There should be a maximum of 3 colors used for a design. The colors cannot be bright. Otherwise, it may be difficult to read the text displayed on a website. The easiest combination is a black text on a white background and a font size between 10 and 12 points. Any graphics and visual elements of the site need to match the content. Every website should be functional. What does that mean? Hyperlinks, contact forms, event registration forms and other website components should work as expected. Spelling mistakes and bad grammar

Every website should be functional. What does that mean? Hyperlinks, contact forms, event registrations and other website components should work as expected. Spelling mistakes and bad grammar are welcomed neither on a website or in a company downloadable files. Other elements of a Google friendly website are content and usability. When it comes to the usability, the website should be easy to read, navigate and understand. This applies to producing valuable content, the general loading speed of the website, and logical navigation. Every business should include a contact number at the top right of the website, social links, quick contact form and eye-catching call to actions on their website. There should be short information about products or services they offer and a clickable phone number.

What plugins and tools are worth checking?

If your website is built on WordPress, you may use plugins to unlock new features. Plugins allow you to install a piece of code to your website thanks to which you can either introduce new changes to the website’s layout or improve its functionality. Backwpup Free is an example of a plugin that allows you to download your entire website within a couple of minutes. It can be extremely useful, especially when your hosting provider does not offer weekly or monthly backups. Yoast SEO is one of the most popular plugins that enables you to customize the meta data for individual pages on your website. If you need something to speed up the website loading time, then you may consider installing a W3 Total Cache. Your website security is important too. Akismet is an anti-spam plugin that processes and analyzes a great amount of data from millions of sites and communities in real time. There are plenty of tools available online. Some of them are good for content creation and social media, while others help in tracking the effectiveness of your online campaigns.

Useful tools for content creation and website analysis:

Hubspot’s Blog Ideas Generator

This tool will help you to generate ideas for your next blog post. Hubspot’s Blog Ideas Generator is free and easy to use. Just type out few key words, press enter and wait for results. It may not necessarily give you the exact title, but it can boost your creativity or help you to identify your next topic for a blog post.

Google Analytics

This is a free web analytics Google service. Google Analytics helps you to understand how people interact with your website. How does it work? When someone visits your website, the Google Analytics tracking code loads. This code is a small piece of JavaScript that sits in the code of all the pages of your website. The tracking code looks for information stored in cookies. If it finds any information in a cookie, then it updates it. If no, then a new cookie is created in a web browser. The tracking code sends gathered information to the Google Analytics servers and this is how you learn about who visited your website, where they come from and what pages they were browsing.

Google Webmaster Tools

GWT is a free Google toolset that helps you understand what happens on your website. You need to get authorized first to gain access to these data. You will be able to set up your own dashboard once you get verified. The dashboard will give you an idea of which keywords you are trying to target and how much traffic your website is receiving. A website that is active in Webmaster Tools has a better chance to be fully indexed by Google. Obviously, you may get a much better overview of your website’s performance through Webmaster Tools. Sign up for an account and check how it works.

Google Website Optimizer

It is another free tool from Google that allows you to see which sections of content on your website convert into most clicks. This tool is mainly for experimenting with the effectiveness of your content. It allows you to create different versions of one page. It measures the efficacy of each page and points out the best version.

Evernote

Evernote is a digital notebook where you can store and organize content as well as images. It also allows you to record an audio content and copy information from other websites. Evernote is accessible on your computer, tablet, and smartphone and all data you save there are synchronized.

CONCLUSION:

In April 2015, Google released a new algorithm that labels websites as either mobile-friendly or not. This obviously determines the site’s ranking in searches on mobile devices. More and more people are using tablets or mobile phones to look for the information online nowadays. Therefore, your site should be either responsive or mobile friendly. A responsive website is designed to smoothly transition between mobile, tablet and PC interfaces (through an additional piece of code), whereas the mobile friendly website is still accessible to mobile viewers, but it is not designed for optimal user experience.

There are many features that determine whether a website is Google friendly or not. Here are 10 tips on how to improve your Google rankings, if you already have a well-designed website. There are more and more websites being built every day. If someone wants to stay visible, they need to make sure that their website does not violate Google’s regulations. Having a nicely designed website is just half of a success. The other half is branding and a good SEO strategy.

How To Get a Top Google Position in 2017? – SEO Guide

The article is based on Backlinko ranking factor’s list.

Google’s ranking algorithm is made up of over 200 components. There is no need to have everything right to reach the top position in Google search. However, there are some things that everyone should get done.

There is no quick and easy way to optimize your site. Google’s trust can be earned through consistent and valuable work. There is a division on the white hat and the black hat SEO. Some examples of bad SEO practices are hidden links, sneaky redirects, automated queries to Google, subdomains or domains with a duplicate content and malicious pages. Long-lasting business is always built with the right amount of effort and consistency.

Google is visited by hundreds of millions of people per day and it makes it the most powerful source of traffic to your website. Being banned can badly influence your business and there is no guarantee that they will ever re-list you. Gaining Google’s trust is a tough job, but destroying it can be done very quickly.

White Hat SEO Techniques:

1. Backlinks

Backlinks to your website are a signal to search engines that others find your content unique, credible and trustworthy. Earning backlinks is an off-site SEO. Followed backlinks from authority websites are the most desirable ones. It is not easy to earn them. One way to get backlinks is to search for outdated links on reputable sites. Once you find them, contact the owner and tell them that the link is out of date or broken. Then, gently suggest that they add your link to their site. You may consider writing articles for other websites, so they can link back to your site or social profiles. There are plenty of companies that offer quick and effective backlink building. Do not trust them. They are spammy or low-quality sites for most of the time and white hat SEO is always a better choice than a black hat SEO.

2. Keywords and Updates

Keywords are important, but those in a keyword tag – not anymore. Meta tags and meta descriptions matter. Google looks for phrases instead of single words now. It is good to include keywords in meta tag descriptions or articles that you post on your blog. Keywords should also appear in a domain name, in h1, h2, and h3 tags and image descriptions. Fresh and new content is an indicator that the site is up to date. The content should be of a good quality and it cannot have too many affiliate links, as they can hurt your rankings.

3. Site Usability and Reputation

A site that is difficult to use or navigate will not rank highly in Google search. Site architecture is important. The content should be structured into smaller sections. The use of bullet points and numbered lists may be helpful. The length of the content also matters. The longer the text, the better it is for SEO. It is recommended to produce articles over 1, 500 words. Reputation is an important Google’s factor. Include About Us and Contact pages to make the site look more credible. Think of adding the sitemap for a better navigation and visibility for search engines. Bear in mind that the layout of your site should always be user-friendly.

4. Social Media Presence

Social media presence is very important and it has a huge impact on SEO, especially YouTube. Again, tweets coming from authority accounts are the most valuable ones. The more tweets the page has, the better influence it has on SEO. Facebook shares are stronger than Facebook likes because they are comparable to backlinks. Pinterest is not only a social platform, but it also serves as a search engine. It makes it interesting for SEO. Pinterest is a great referral traffic back to your site with pins from your own site. Google Plus is a social media network owned by Google. Some people underestimate its meaning. It is difficult to believe that Google would not consider its own social network for SEO. Also, Google places Google Plus local results higher than organic SERPs.

5. YouTube

YouTube is a traffic source with an enormous potential. Some of the most important signals that YouTube uses are title tag information, keywords in the description tag, tags, likes and dislikes, the number of subscribers, comments and the length of the video. Longer video descriptions help you to get your videos ranked higher, especially if you use right keywords. Utilize online communities such as Quora or LinkedIn. Provide an answer to a problem and suggest they watch your video with a valuable content that may be helpful for them. Encourage subscribing and liking and keep your lists organized. Put a keyword in your playlist description to give a deeper information about your video’s topic.

6. Other

Your domain’s name age matters to Google. Domain’s history is also an important factor. It is good to check the credibility of a domain that was earlier used by someone else. Poor code and a duplicate content are a big no to SEO. Broken or affiliate links may hurt your site rankings too. It is good to have terms of service and a privacy page to show Google that you are a trustworthy Internet’s member. The website should have a responsive design and it needs to provide a good quality content. Otherwise, you can get hit by a Panda algorithm penalty. Penguin penalty is another Google’s algorithm that decreases Google’s search rankings of pages that use black-hat SEO techniques.

CONCLUSION:

SEO is constantly changing. In the mid-1990s, it was important to complete meta keywords tag with as many words as possible to rank well. In 2004, placing links with anchor text was a key thing to be leveraged for traffic. In 2011, the social media marketing was main SEO method. In 2017, backlinks, general traffic, and reviews are the key factors for search engine optimization.

The future is uncertain, but the world of SEO is a constant world of change. Bear in mind that these tactics that worked a few years back may now cause harm to your website.

 

How to create an e-book in three easy steps?

An e-book is a type of book that can be read in digital form through different devices such as phones, tablets, desktop computers, laptops or e-readers. It is now becoming more popular than traditional paper books. Many people find e-books cheaper and more comfortable to use. A lot of things can be easily copied and pasted or sent to other users for sharing purposes.

E-books are a great way to promote a business. There are now many publishing platforms that enable companies to get their story or guide published. Remember that it is always a good thing to write about the subject you know very well or something that you specialise in. If the content is the king, then the quality must be its heart. In other words, the good and engaging content will not bring any results if it consists of low quality or untrue information.

The most user-friendly format for an e-book is a PDF format file. Most computers and other mobile devices have installed a PDF reader which enables reading and downloading any of PDF file types. The EPUB is an open source standard e-book publishing format that is supported by Amazon Kindle Fire, Apple iBook’s and Google Books.

Learn the 3 steps:

1. Useful sources 

Before you create an e-book, think of what type of audience it will be directed to. If you plan to sell your e-book on Amazon, you should go for the .epub format. On the other hand, if you want to make a quick e-book for your website, then you should probably consider using a PDF file format.

There are plenty of software available that can help you to create a professional looking e-book. Some of them are free and other are paid. If you are a WordPress user, then you have an access to a variety of plugins such as Beacon Marketing eBooks or Ebook Store. These plugins enable you to create the e-book from scratch or they change your blog posts into one. Unfortunately, you need to upgrade to a paid version if you want to get rid of a watermark. Google Docs, Microsoft Word and Open Office are other free and easy to manage applications that can be used to create the nicely looking e-book. They also easily convert files to a PDF format. InDesign or Illustrator are better for those who have experience with Adobe Creative Suite. If you do not know how to use them, you may always check a few tutorials before attempting to any work. Also, Public Xpress is worth mentioning in this list! This is a free online e-book conversion tool. It takes DJVU, DOCX, TXT, HTML, RTF and PDF files and converts them into MOBI and EPUB e-book formats.

2. Your design

E-book needs to be visually attractive, interesting and easily readable. It can be designed in a landscape or a portrait mode. The last one is more suitable for a display on smaller screens. The first one allows incorporating graphics easier. You may alternatively use a theme. There are many free e-book templates that you can find on the Internet. Some of the examples worth checking might be www.slidescarnival.com or www.authorreadytemplates.com. Once you choose a template, think of colours you will use. It is important to pick colours that feel right together. As per templates, there are also free websites that will help you to choose the correct colour palette. Check www.colourlovers.com, www.color.adobe.com or www.paletton.com. Remember about few basic things, though. The background colour should always be lighter than a text. The colours you choose should be eye-friendly. Otherwise, no matter how good the content is, the people will not want to read it. Another important ingredient of a professionally written e-book is an eye-catching and easily readable font. Visit https://fonts.google.com and match something that will be appropriate to your project. The maximum you should choose is two fonts – one for a header and the other one for a body copy. Finally, after you created an e-book, build your CTAS (Call To Action). Think of what actions you would want your reader to take after reading the e-book. You may ask them to visit your website, follow you on Twitter or check some of your products. This is optional, but it gives a reader an opportunity to learn more about you or your products. They can also decide to buy something from you if they trust your services or products may meet their expectations.

3. Promotion and distribution 

You will need to have a few things in place for a successful e-book promotion. You can promote an e-book on your website or a blog. YouTube is another very popular platform nowadays. People usually prefer the audiovisual way of learning things. Therefore, a short YouTube introduction video to present your e-book would do the work. Offering a few chapters of your e-book for free will let people can get a grasp on what it is about and whether they like it or not. Consider selling the e-book on Amazon and let people download it for free in exchange for a review. Whenever you create a social media contest, you gather new followers. You can then offer your e-book as a prize. If your e-book is good, they will not hesitate to spread a good word about you. Affiliate marketing is also an option. Let other people with high profile channels promote your e-book to their audiences. This strategy works for both sides where you and they earn some money.

CONCLUSION:

The most important thing is to put in the effort and create a good quality piece of work that someone can take an advantage of. Good work by itself will not bring you any profit if you do not promote it well. Therefore, promoting your work may be as hard as creating it. Both are the necessary steps to success.

Do you have any experience in creating e-books? If so, how is it and what is the most challenging part of it?

What are the steps of designing a website and how to create one?

Designing a web page is not an easy job. The job is very creative, but also a challenging one. Let’s first explain the difference between web design, web development, and programming. Web designers are the people who work on a visual project of a page using mostly programs such as Photoshop, Sketch or Adobe Illustrator. Then, the visual project in PSD document is handed over to a front-end developer who brings a page to life by writing a code. This involves the knowledge of HTML, CSS, and JavaScript. Next, the back-end developers work on the website to make it functional. This requires knowing languages such as PHP, Python or Ruby.

Here are some suggestions on how to design a website:

1. The design project

Before you jump into Photoshop, think of a plan. Gather all information about your customer requirements. Make yourself familiar with the subject of a page you are going to design. Browse the Internet for some inspirations. Sketch the framework of the page on a piece of paper. Try to include as many details as possible. Then, open a Photoshop and start designing. Remember to add a grid. This will help you to structure the layout of different sections. Next, choose a color theme and a typography. The font you choose should be big enough and simple to read in most cases. The color theme is very important as it should correspond with the brand of a company.

2. Working on details

Divide your layout. The page should be user-friendly and easy to navigate. The most important components on the page should be underlined. Think of all small details on your design. These may seem irrelevant to you, but they actually matter. Add a bit of an innovation to your design. You may consider using a gradient for buttons, adding a stroke around a box or creating a small animation. All these things make the page more attractive.

3. Re-evaluation of work

Try to prepare the worst case scenario for your work. Bear in mind that users browse sites using different screens, so plan your design to fit smaller screen sizes. Share your concept with a client as soon as possible to ensure that you both are on the same page when it comes to a design. Once the initial project is accepted, you can polish the details.

4. Translating a PSD document into a code

Once the website is done, you can hand it over to a front-end developer who will turn your PSD document into a working website. The front-end developer needs to have a range of skills for completing the job. He needs to know HTML, CSS, and JavaScript very well. The person working in this field should be familiar with Photoshop on a decent level. They do not need to be proficient though. It would be enough to know how to resize, crop, or edit an image. The front-end developers should also know one of the content management systems (CMS) such as WordPress, Drupal or Joomla. There are also other choices, but these three are the most popular ones from which WordPress is the biggest one.

5. What happens next?

This is where back-end developers come into play. The designed website needs to be made functional now. The back end developers need to have a good knowledge of the programming languages such as PHP, Ruby or Python. They should understand how HTML, CSS and JavaScript languages work for a better communication with front-end developers. They should have a knowledge of security compliance and an experience with version control such as Git.

CONCLUSION:

As I previously stated, designing a good website is not an easy job, but definitely a rewarding one. The work is usually done in a team environment. There are, however, skilled individuals who can create a website on their own. They need to master all of the above-mentioned skills to do the job. These people usually work as freelancers or have their own companies. What do you think of a web development field? Are you interested in pursuing your career in this field? If so, are you willing to learn a front-end development, back-end development, web design or perhaps all of them?