How to use robots.txt file effectively?

Google wants to make a robots.txt an official Internet standard. The file is used to set a number of rules for search engines. It is important for SEO and sometimes minor misconfigurations can bring more harm than good. Read on to learn more about its use, syntax and best optimisation methods. What is a robots.txt file?  … Continue reading How to use robots.txt file effectively?

The future of AMP with Google 2021 Page Experience update

On the 28th of May 2020, Google has announced that they will roll out a new search update in 2021. And, this update is closely related to page experience metrics. What does not come as a surprise is that Google cares about the experience people have on the web. This is why they have introduced … Continue reading The future of AMP with Google 2021 Page Experience update

Search Engine Basics – Climb to the top of Google

The high demand for search continues to rise because people can obtain information much quicker as opposed to the past where they had to make a trip to the closest library to learn. We live in a digital era nowadays where most shopping, banking, and other transactions are conducted online. For the website to exist … Continue reading Search Engine Basics – Climb to the top of Google

Basic Guide to Structured Data for SEO

This article is a simple introductory guide to structured data. It will help you understand what structured data is and when you can implement it to your website. There are a lot of data on the Internet. They are presented in various formats. Your website can have pages that display text along with pictures, excel … Continue reading Basic Guide to Structured Data for SEO

What Is SEO Siloing And Why Is It Important?

SEO siloing is organising your website’s content into categories and subcategories. It is not only better for users but also for search crawlers. They discover connections between related pages and therefore better understand how your content is grouped and what it is all about. Search engine’s job is to determine your website’s main topics and … Continue reading What Is SEO Siloing And Why Is It Important?

Basic Guide To Search Engine Optimization

Search Engine Optimisation (SEO) is about all the steps that you take on and off your website to gain more exposure in search engine results. It is a long-term process that if done well brings long-term value. Your chances of sale increase when more people visit your site for the right reasons. Search engines’ job … Continue reading Basic Guide To Search Engine Optimization

How To Create SEO Friendly Content?

Creating SEO friendly content can be challenging. Content creation is the part of search engine optimisation. Firstly, you need to have a quality piece of content. Next, you can optimise it for SEO. If your content is uninteresting, grammatically incorrect or duplicate, no SEO strategy will help you to get it rank high in search … Continue reading How To Create SEO Friendly Content?

What is Bootstrap & How To Use It?

Bootstrap is a front-end development framework that speeds up the website development process. It was created in 2011 by Mark Otto and Jacob Thornton. Bootstrap is useful for non-expert front-end developers who want to design a modern website including all the attractive features. By these, I mean navigation, image sliders, beautiful typography and more. Bootstrap … Continue reading What is Bootstrap & How To Use It?

How Does The Internet Work? – Book Review

It’s a review of “Introduction to Networking” by Charles Severance. This book is a valuable source of information for all those who want to understand how the Internet works. The Internet is a global network of computers. It is beneficial to know the basics, especially in today’s world where everything is wirelessly connected. How do … Continue reading How Does The Internet Work? – Book Review

Google Speed Insights – Get it right!

Google Speed Insights is one of the most famous tools out there to measure your website’s performance. It checks what experience your site delivers to both mobile and desktop users. There are three marks that you can get – green, yellow and red. Green colour means that your website is friendly to its users. Yellow … Continue reading Google Speed Insights – Get it right!