Social media are a very powerful tool nowadays. They can help you to grow your business effectively, even if your budget is very limited. I have done some research and here are some interesting facts that I would like to share with you today.
The list of ideas and strategies:
1. Set up a clear goal
You are a unique individual. You need to clarify what is your hobby or interests. Once you find that out, start learning and blogging. The best way to learn is to blog. You teach others. Others teach you. You grow together.
Here are some of the tips that may help you to build your presence on social media:
Find the most popular people in your specialisation and follow them. Do not follow too many people at once. Choose your favourite accounts and be inspired by what they do. Remember to never copy their work.
Check your favourite social profiles regularly. Sign up to their newsletters. Write a comment and don’t be afraid to ask for a bit of support! Speak to them, try to make good relations.
Do research on the topic of your interest and remember to update your knowledge on a regular basis. Don’t be afraid of failures. Growth isn’t possible without them!
2. Let others know about your existence
Market yourself well. It is great that you put in an effort and write informative and good blog posts. You just need to make them visible now.
Here are some ways that may help you out with that:
Link your social media profiles to your website, add sharing buttons and create a newsletter form for people to sign up for the latest updates from you.
Inform people about your new blog posts on your social accounts. The most popular ones are Facebook and Twitter. However, depending on your business you may want to use Instagram, Pinterest, YouTube or Google Plus. They are all very good for driving traffic to your website.
Finally, add social icons to your newsletters. Try taking part in some marketing events. You can participate in online chats or attend some live marketing meetings.
3. Create engaging content consistently
Build your brand. Start slowly. No one can be an expert within one day. However, there are some tips that can help you to grow your business effectively.
Here are the tips on how to be visible online:
Fill out your website with keywords and meta tag descriptions. Use hashtags for your social media posts. Remember to not overuse them, though.
Tag other people in your posts. Read their blogs. Leave comments if you find their work inspiring.
Never leave your readers without a post. Consider using Hootsuite, Buffer or other similar software that will help you to schedule posts regularly.
Consider making competitions. Give something away for free or make some games. People love to be entertained. This can be a great way to thank your readers that they are being with you for such a long time.
Use images. Posts with photos get much more attention than those without them. There are many free platforms that you may use for finding the right picture. Some examples of such sites are www.freeimages.com , www.pixabay.com , www.everystockphoto.com .
Create interesting collages and use quotes. Collages are a great way to show your creativity! Quotes may be very inspiring.
Enter social media groups and chats. This is a very good way to make new relations, meet other inspiring people, connect with others and learn from them. It helps you grow as a specialist in your field.
I think the key to success is to be yourself. You should believe in what you write. You should never pretend to be somebody else. Do not copy other people’s work. You are unique and certainly have some values and knowledge that you can share in your own way. Good luck with growing your business. If you have some more tips on how to grow on social media, share with me, please!