Guide to SEO for e-commerce websites

Let’s talk about SEO for e-commerce and see how it differs from traditional SEO. As you may have heard many times, SEO is a broad subject, and it covers more than one area. Some of the basic concepts surrounding SEO are technical SEO, content optimisation, speed optimisation, structured data, and link building. In this article, … Continue reading Guide to SEO for e-commerce websites

How to set up your own website in 2020

Whether your goal is to learn to code, build an online portfolio or an e-commerce business, this post can help you decide which route to take. A few years back, I was overwhelmed with all the information that I found on the web. It’s not because it wasn’t useful. It’s because there was too much … Continue reading How to set up your own website in 2020

How to use robots.txt file effectively?

Google wants to make a robots.txt an official Internet standard. The file is used to set a number of rules for search engines. It is important for SEO and sometimes minor misconfigurations can bring more harm than good. Read on to learn more about its use, syntax and best optimisation methods. What is a robots.txt file?  … Continue reading How to use robots.txt file effectively?

The future of AMP with Google 2021 Page Experience update

On the 28th of May 2020, Google has announced that they will roll out a new search update in 2021. And, this update is closely related to page experience metrics. What does not come as a surprise is that Google cares about the experience people have on the web. This is why they have introduced … Continue reading The future of AMP with Google 2021 Page Experience update

Google Speed Insights – Get it right!

Google Speed Insights is one of the most famous tools out there to measure your website’s performance. It checks what experience your site delivers to both mobile and desktop users. There are three marks that you can get – green, yellow and red. Green colour means that your website is friendly to its users. Yellow … Continue reading Google Speed Insights – Get it right!

What is Screaming Frog SEO Spider?

Screaming Frog SEO Spider is a tool that you can use for improving your on-site SEO. It is a software that analyses all links on your website and shows you where you have errors. It applies to meta descriptions, h1 and h2 tags, images, page titles, broken links and more. There is 500 crawl URL … Continue reading What is Screaming Frog SEO Spider?

How Can You Improve Your Content Marketing?

They say that content is king in today’s marketing and it is not wrong. In the past years, people have changed their perception of how they search for products. They used to call a company of their interest and ask about the services directly, but not anymore. Nowadays, people look for a company that they … Continue reading How Can You Improve Your Content Marketing?

Are You Currently In Facebook Jail?

Facebook is the most popular social media platform with more than two billion users nowadays. Mark Zuckerberg is the founder of Facebook. In 2003, he wrote a website called Facemash. The idea of the website was to compare two student photos and decide which one is better looking. It was a “hot or not” type … Continue reading Are You Currently In Facebook Jail?

Duplicate Content Problem Solved – Technical Issue

There are two types of duplicate content – external and internal. External duplicate content appears when you copy someone else’s work, and you put it on your website as your own. The internal duplicate content is when you have the same piece of information on several pages on your site. In both cases, it can … Continue reading Duplicate Content Problem Solved – Technical Issue

How Does Google Analytics Work?

Google Analytics is a free tool from Google that allows you to measure the effectiveness of your website. While setting up a Google Analytics account, you put the tracking code on your site. This small piece of JavaScript tracks people every time they open your web page. It checks for the information stored in cookies, … Continue reading How Does Google Analytics Work?