An e-book is a type of book that can be read in digital form through different devices such as phones, tablets, desktop computers, laptops or e-readers. It is now becoming more popular than traditional paper books. Many people find e-books cheaper and more comfortable to use. A lot of things can be easily copied and pasted or sent to other users for sharing purposes.
E-books are a great way to promote a business. There are now many publishing platforms that enable companies to get their story or guide published. Remember that it is always a good thing to write about the subject you know very well or something that you specialise in. If the content is the king, then the quality must be its heart. In other words, the good and engaging content will not bring any results if it consists of low quality or untrue information.
The most user-friendly format for an e-book is a PDF format file. Most computers and other mobile devices have installed a PDF reader which enables reading and downloading any of PDF file types. The EPUB is an open source standard e-book publishing format that is supported by Amazon Kindle Fire, Apple iBook’s and Google Books.
Learn the 3 steps:
1. Useful sources
Before you create an e-book, think of what type of audience it will be directed to. If you plan to sell your e-book on Amazon, you should go for the .epub format. On the other hand, if you want to make a quick e-book for your website, then you should probably consider using a PDF file format.
There are plenty of software available that can help you to create a professional looking e-book. Some of them are free and other are paid. If you are a WordPress user, then you have an access to a variety of plugins such as Beacon Marketing eBooks or Ebook Store. These plugins enable you to create the e-book from scratch or they change your blog posts into one. Unfortunately, you need to upgrade to a paid version if you want to get rid of a watermark. Google Docs, Microsoft Word and Open Office are other free and easy to manage applications that can be used to create the nicely looking e-book. They also easily convert files to a PDF format. InDesign or Illustrator are better for those who have experience with Adobe Creative Suite. If you do not know how to use them, you may always check a few tutorials before attempting to any work. Also, Public Xpress is worth mentioning in this list! This is a free online e-book conversion tool. It takes DJVU, DOCX, TXT, HTML, RTF and PDF files and converts them into MOBI and EPUB e-book formats.
2. Your design
E-book needs to be visually attractive, interesting and easily readable. It can be designed in a landscape or a portrait mode. The last one is more suitable for a display on smaller screens. The first one allows incorporating graphics easier. You may alternatively use a theme. There are many free e-book templates that you can find on the Internet. Some of the examples worth checking might be www.slidescarnival.com or www.authorreadytemplates.com. Once you choose a template, think of colours you will use. It is important to pick colours that feel right together. As per templates, there are also free websites that will help you to choose the correct colour palette. Check www.colourlovers.com, www.color.adobe.com or www.paletton.com. Remember about few basic things, though. The background colour should always be lighter than a text. The colours you choose should be eye-friendly. Otherwise, no matter how good the content is, the people will not want to read it. Another important ingredient of a professionally written e-book is an eye-catching and easily readable font. Visit https://fonts.google.com and match something that will be appropriate to your project. The maximum you should choose is two fonts – one for a header and the other one for a body copy. Finally, after you created an e-book, build your CTAS (Call To Action). Think of what actions you would want your reader to take after reading the e-book. You may ask them to visit your website, follow you on Twitter or check some of your products. This is optional, but it gives a reader an opportunity to learn more about you or your products. They can also decide to buy something from you if they trust your services or products may meet their expectations.
3. Promotion and distribution
You will need to have a few things in place for a successful e-book promotion. You can promote an e-book on your website or a blog. YouTube is another very popular platform nowadays. People usually prefer the audiovisual way of learning things. Therefore, a short YouTube introduction video to present your e-book would do the work. Offering a few chapters of your e-book for free will let people can get a grasp on what it is about and whether they like it or not. Consider selling the e-book on Amazon and let people download it for free in exchange for a review. Whenever you create a social media contest, you gather new followers. You can then offer your e-book as a prize. If your e-book is good, they will not hesitate to spread a good word about you. Affiliate marketing is also an option. Let other people with high profile channels promote your e-book to their audiences. This strategy works for both sides where you and they earn some money.
The most important thing is to put in the effort and create a good quality piece of work that someone can take an advantage of. Good work by itself will not bring you any profit if you do not promote it well. Therefore, promoting your work may be as hard as creating it. Both are the necessary steps to success.
Do you have any experience in creating e-books? If so, how is it and what is the most challenging part of it?