What are the advantages of Google Analytics?
One of the most apparent advantages is that the service is entirely free of charge. Several features help you to understand your customer preferences. You may track your visitors in real-time settings. You will be able to see what page they are browsing and how long they stay on it. Besides that, you will see what source referred them to your page and what is their actual location. Real-time reports, however, are not the only ones available in Google Analytics. The tool reveals data about demographics and acquisition. In other words, you will see what your visitor’s age and gender is. Also, you will be able to check what devices and technology they use when visiting your website. Acquisition feature gives you information on how you acquire your customers. It will show how your visitors end up on the site, whether it is through social media, your AdWords campaigns or organic search. Google Analytics also allows you to see which content on your website is the most popular and what pages people browse before leaving your site.
What are Google Analytics Goals?
You can set up various goals in Google Analytics. Thanks that you may see whether your efforts bring any results. There are four types of goals. These are the destination, duration, pages/screens per session and events. If you plan to check how many people clicked on your landing page, how many pages they viewed or how much time they spent on your blog, you may go for the destination, pages/screens per session or duration options respectively. Events represent actions, for example, it is when someone clicks on a particular page or downloads something from your website. They may be a bit more challenging to set up. For more information on how they work, visit about events section on google support pages. In general, most goals are easy to install. They provide you with valuable information on your marketing efforts.
What is Google Tag Manager?
How can you improve your business with Google Analytics?
If you know what pages draw the most attention, you may focus your marketing strategy on them. Also, you will see what parts of your site are the least interesting to your visitors. It will give you a better understanding of where you should improve. Google Analytics gives you an insight on how many females and males engage with your site. You will then be able to tailor a specific offer for either part of your audience. By knowing what devices people use when browsing your site, you will know what changes to implement. Most websites today should be mobile friendly anyway. It is because people spend more time on their phones nowadays. Google Analytics account can be connected to Google AdWords. If you manage paid advertising campaigns, you will easily be able to track their effectiveness. You will be able to see whether the engagement on your website increases or decreases thanks to a comparison feature. You set up a specific time, for example, previous and existing month and you get an automatically generated report.
Google Analytics is a free tool that is very easy to install. You do not need any coding knowledge to set up an analytics account. Installing process takes only a few minutes. You get access to data about your customers, their behaviour, and preferences. You can download the reports of your choice and check up on your website effectiveness any time. Real-time visitor tracking allows you to see who is currently on your site and which page they are browsing.
Google Analytics can be integrated with other tools such as Google Search Console or Google AdWords. Besides all that, there are many tutorials available online, so you can always refer to these sources if you get lost. Check out the Google Analytics Academy. They provide courses for beginners and advanced users. There are also separate tutorials on Google Tag Manager. All in all, Google Analytics is worth implementing. It can be useful even for a general overview of what happens on your website.