How Does Google Analytics Work?

Google Analytics is a free tool from Google that allows you to measure the effectiveness of your website. While setting up a Google Analytics account, you put the tracking code on your site. This small piece of JavaScript tracks people every time they open your web page. It checks for the information stored in cookies, and if it finds any, it sends it to your Google Analytics account. This information is usually browser and computer settings (screen resolution, operating system, language settings, etc.) Knowing your audience and what they are interested in is essential for growing your business. Digital data has the advantage to traditional marketing. It allows for tracking what visitors are doing on your site. Thanks that you can increase your sales, marketing efforts and tailor a better marketing strategy for your company.

What are the advantages of Google Analytics?

One of the most apparent advantages is that the service is entirely free of charge. Several features help you to understand your customer preferences. You may track your visitors in real-time settings. You will be able to see what page they are browsing and how long they stay on it. Besides that, you will see what source referred them to your page and what is their actual location. Real-time reports, however, are not the only ones available in Google Analytics. The tool reveals data about demographics and acquisition. In other words, you will see what your visitor’s age and gender is. Also, you will be able to check what devices and technology they use when visiting your website. Acquisition feature gives you information on how you acquire your customers. It will show how your visitors end up on the site, whether it is through social media, your AdWords campaigns or organic search. Google Analytics also allows you to see which content on your website is the most popular and what pages people browse before leaving your site.

What are Google Analytics Goals?

You can set up various goals in Google Analytics. Thanks that you may see whether your efforts bring any results. There are four types of goals. These are the destination, duration, pages/screens per session and events. If you plan to check how many people clicked on your landing page, how many pages they viewed or how much time they spent on your blog, you may go for the destination, pages/screens per session or duration options respectively. Events represent actions, for example, it is when someone clicks on a particular page or downloads something from your website. They may be a bit more challenging to set up. For more information on how they work, visit about events section on google support pages. In general, most goals are easy to install. They provide you with valuable information on your marketing efforts.

What is Google Tag Manager?

Google Tag Manager is a tool that enables tags management. Google released it in 2012. Many people confuse it with Google Analytics, but it is not the same thing. Google Tag Manager helps in managing JavaScript snippets that send information to Google Analytics. There are three main parts in Google Tag Manager. These are containers, tags, and triggers. Containers hold all tags. Tags are small snippets of JavaScript that are automatically placed in the <head> of your website. There are already built-in tag templates, but you can also create custom ones. Triggers are conditions that need to be set for a tag to fire. There is a built-in debug feature that allows to test and debug each update before actually making it public. The tool has users and permissions management feature. It allows you to control who and how many changes they can introduce to your website. Google Task Manager makes things easier. You do not need to ask a developer to apply changes to your site any time you want to include a new tracking feature.

How can you improve your business with Google Analytics?

If you know what pages draw the most attention, you may focus your marketing strategy on them. Also, you will see what parts of your site are the least interesting to your visitors. It will give you a better understanding of where you should improve. Google Analytics gives you an insight on how many females and males engage with your site. You will then be able to tailor a specific offer for either part of your audience. By knowing what devices people use when browsing your site, you will know what changes to implement. Most websites today should be mobile friendly anyway. It is because people spend more time on their phones nowadays. Google Analytics account can be connected to Google AdWords. If you manage paid advertising campaigns, you will easily be able to track their effectiveness. You will be able to see whether the engagement on your website increases or decreases thanks to a comparison feature. You set up a specific time, for example, previous and existing month and you get an automatically generated report.


Google Analytics is a free tool that is very easy to install. You do not need any coding knowledge to set up an analytics account. Installing process takes only a few minutes. You get access to data about your customers, their behaviour, and preferences. You can download the reports of your choice and check up on your website effectiveness any time. Real-time visitor tracking allows you to see who is currently on your site and which page they are browsing.

Google Analytics can be integrated with other tools such as Google Search Console or Google AdWords. Besides all that, there are many tutorials available online, so you can always refer to these sources if you get lost. Check out the Google Analytics Academy. They provide courses for beginners and advanced users. There are also separate tutorials on Google Tag Manager. All in all, Google Analytics is worth implementing. It can be useful even for a general overview of what happens on your website.

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