One of the most important aspects of a successful SEO strategy is a Google friendly website. There are two ways to drive visitors from Google to your website. One way is to build profitable Google AdWords campaigns that help you to drive the targeted traffic to your website. The other way is to gain high organic rankings. The latter method involves a lot of time and effort but is a better option in the long term. It also requires minimum or no financial investment. Search Engine Land published a great article on why organic search is better. You can read more about it here.
What are the characteristics of a good website?
There are some general components that can make or break the effectiveness of your online presence. These are appearance, functionality, content, website usability and of course SEO. Website’s appearance is how a user perceives your website. A site must be visually appealing, clean in design and professional. When a person visits your site, this is usually the first impression they get that makes them stay or leave. There are a few rules that always work when it comes to a good design. There should be a maximum of 3 colors used for a design. The colors cannot be bright. Otherwise, it may be difficult to read the text displayed on a website. The easiest combination is a black text on a white background and a font size between 10 and 12 points. Any graphics and visual elements of the site need to match the content. Every website should be functional. What does that mean? Hyperlinks, contact forms, event registration forms and other website components should work as expected. Spelling mistakes and bad grammar
Every website should be functional. What does that mean? Hyperlinks, contact forms, event registrations and other website components should work as expected. Spelling mistakes and bad grammar are welcomed neither on a website or in a company downloadable files. Other elements of a Google friendly website are content and usability. When it comes to the usability, the website should be easy to read, navigate and understand. This applies to producing valuable content, the general loading speed of the website, and logical navigation. Every business should include a contact number at the top right of the website, social links, quick contact form and eye-catching call to actions on their website. There should be short information about products or services they offer and a clickable phone number.
What plugins and tools are worth checking?
If your website is built on WordPress, you may use plugins to unlock new features. Plugins allow you to install a piece of code to your website thanks to which you can either introduce new changes to the website’s layout or improve its functionality. Backwpup Free is an example of a plugin that allows you to download your entire website within a couple of minutes. It can be extremely useful, especially when your hosting provider does not offer weekly or monthly backups. Yoast SEO is one of the most popular plugins that enables you to customize the meta data for individual pages on your website. If you need something to speed up the website loading time, then you may consider installing a W3 Total Cache. Your website security is important too. Akismet is an anti-spam plugin that processes and analyzes a great amount of data from millions of sites and communities in real time. There are plenty of tools available online. Some of them are good for content creation and social media, while others help in tracking the effectiveness of your online campaigns.
Useful tools for content creation and website analysis:
Hubspot’s Blog Ideas Generator
This tool will help you to generate ideas for your next blog post. Hubspot’s Blog Ideas Generator is free and easy to use. Just type out few key words, press enter and wait for results. It may not necessarily give you the exact title, but it can boost your creativity or help you to identify your next topic for a blog post.
Google Webmaster Tools
GWT is a free Google toolset that helps you understand what happens on your website. You need to get authorized first to gain access to these data. You will be able to set up your own dashboard once you get verified. The dashboard will give you an idea of which keywords you are trying to target and how much traffic your website is receiving. A website that is active in Webmaster Tools has a better chance to be fully indexed by Google. Obviously, you may get a much better overview of your website’s performance through Webmaster Tools. Sign up for an account and check how it works.
Google Website Optimizer
It is another free tool from Google that allows you to see which sections of content on your website convert into most clicks. This tool is mainly for experimenting with the effectiveness of your content. It allows you to create different versions of one page. It measures the efficacy of each page and points out the best version.
Evernote is a digital notebook where you can store and organize content as well as images. It also allows you to record an audio content and copy information from other websites. Evernote is accessible on your computer, tablet, and smartphone and all data you save there are synchronized.
In April 2015, Google released a new algorithm that labels websites as either mobile-friendly or not. This obviously determines the site’s ranking in searches on mobile devices. More and more people are using tablets or mobile phones to look for the information online nowadays. Therefore, your site should be either responsive or mobile friendly. A responsive website is designed to smoothly transition between mobile, tablet and PC interfaces (through an additional piece of code), whereas the mobile friendly website is still accessible to mobile viewers, but it is not designed for optimal user experience.
There are many features that determine whether a website is Google friendly or not. Here are 10 tips on how to improve your Google rankings, if you already have a well-designed website. There are more and more websites being built every day. If someone wants to stay visible, they need to make sure that their website does not violate Google’s regulations. Having a nicely designed website is just half of a success. The other half is branding and a good SEO strategy.