Creating SEO friendly content can be challenging. Content creation is the part of search engine optimisation. Firstly, you need to have a quality piece of content. Next, you can optimise it for SEO. If your content is uninteresting, grammatically incorrect or duplicate, no SEO strategy will help you to get it rank high in search engines. Good SEO takes time, and many things contribute to whether your website appears on the first pages of Google or not.
Create content that answers people’s questions. Do not write for the sake of writing only. You probably have heard about forums such as Quora or Reddit. See what people are struggling with there. Write your blog post in a way that brings a solution to an existing problem. Content marketing is varied. It does not only apply to writing blog posts. People like to consume content in a variety of forms nowadays. These can be infographics, interactive videos, ebooks, and podcasts. See what works best for you and your audience and deliver it consistently and up to the best possible standard.
Let’s assume that you run a blog on your website, and your business focus is on healthy products for hair. First of all, consistency is the key. If you create two blog posts per week, stick to that. Think of keywords before you start writing your next blog. What is now very popular in hair care industry? What people search for the most? It can be two words or a phrase such as organic products or healthy hair products. Type in similar words/phrases in Google search bar and see how many impressions they get. It will give you the idea what words are the most commonly used by people who search online. Once you have your keywords in place, start thinking about your content.
When you write your blog post, make sure you use h1 and h2 tags and that you put your keywords inside them. The same applies to your main content. However, do not practise keyword stuffing. It is no longer accepted and is seen by Google as spam. Make sure your content is long enough. It should have more than three hundred words and ideally somewhere between seven hundred and one thousand. Some claim that even more than one thousand words is what works best. Why are longer posts considered better? It is not easy to write a blog post that contains around two thousand words. It requires time and research. Therefore, it should be of good quality. Google wants to create the best possible experience for its users so that it will rank higher the content that provides the best information on a given subject.
At this stage, your content should be ready to publish. Off-site SEO refers to your actions taken outside of your website. It is all about promoting the content on the Internet. And, there are a couple of ways how you can do that. As per off-site SEO, backlinks are the most important. There are three types of backlinks: natural, manually built and self-created. Natural links occur when a blogger or other website owner links to your blog without any request. The second type of links refers to situations when you directly ask your customers or influencers to share your blog post on their social channels. Self-created links are when you submit your website to business directories online. The last type is very often associated with black-hat SEO techniques. Placing a new site on a few directories can be beneficial, but mass submission can hurt your rankings.
Creating SEO friendly content takes time. You need to come up with the right strategy first. Start by doing keyword research. Next, collect as much information as possible on your chosen topic. Remember to check more than a few sources and compare results. Once you have that done, write your content and structure it well. Put your keywords in h1 and h2 tags as well as in the text itself. Do not overdo it. Keyword stuffing is a bad practice and is perceived as spam by Google. Proofread your content and when you are ready, publish it. Finally, use social channels and other advertising tools to promote your content via the web.