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10 tips to improve your Google rankings

Search Engine Optimization (SEO) is a process of optimizing a content so that it shows up at the first pages of Google as a result of a search for a certain keyword.

10 tips on how to successfully increase your website visibility.

1. Create valuable content

It is very important to create a good quality content consistently. It can, however, be very difficult to come up with interesting topic ideas on a regular basis. There are some ways that may help you out with that. You may want to check websites such as Wikipedia, Reddit or Pinterest. Just type in the search box the field of your interest and you will receive some nice suggestions. Check Wikipedia’s references, Reddit’s comments section and Pinterest dashboards. You may find there all the popular topics people search for regularly. Once you have an idea for a blog post, think of a good design. Your photos should be of a good quality and they should be drawing the attention of a potential reader.

2. Use keywords

I am not referring here to Google keyword meta tags, because Google simply doesn’t use them anymore. The keywords that you use in your content are a completely different story. They are very important, but you should never overuse them. Jamming keywords into text will hurt your rankings. Your page may simply get classified as spam. Google not only looks for the keywords you use but also for relevant synonyms. Use www.semrush.com for effective search on your competitor’s keywords. Your page design matters too. The easier your site is to navigate, the better it is for Google to scan it. Also, sites that load quickly rank much higher than those that lag.

3. Learn HTML

There is no need to be a professional programmer to do the simple job. There are plenty of free resources such as Codecademy or W3Schools that can teach you the basics. Firstly, every page should only have one h1-tag to make the title clear to Google. Secondly, consider adding meta descriptions to your site. This is a 160 characters snippet, a tag in HTML, that summarises a page’s content. Thirdly, subheads (h2, h3, h4, h5, and h6) have definitely less power than h1-tag, but they still count and affect SEO. Google spiders crawl from one page to another through links on your site. You will make their job much easier by creating a sitemap. Also, remember that your site should be mobile friendly. Most WordPress themes are mobile friendly and if they are not, you can always install a relevant plugin that will take care of that.

4. Create backlinks

Backlinks are incoming links to a webpage. Normally, sites with a lot of backlinks tend to rank higher on Google and other major search engines. It is not a very good idea to buy backlinks. It can do more harm than good. They may be low-quality links directing to spam sites. Find people in your industry and try to make relations. Consider getting a column on an industry publication. Check sites such as www.alltop.com. Type your keyword in the search box and you will get plenty of publications and blogs relevant to you. Then, check them carefully and see whether they have a page on their site where you can apply to be a writer. You may also consider leaving comments under other people’s blog posts once you find them interesting and informative. Whenever you post a comment, you naturally create a backlink to your page. However, you should not treat this as an ultimate strategy. As long as you aren’t actively using blog comments as a way to increase your backlinks, you should be fine.

5. Coordinate a co-marketing campaign

It is not reserved for bigger brands only. Find a potential co-worker who is genuinely interested in building a trustworthy impression. Co-marketing campaigns are a great way of reaching out to a bigger audience and they bring mutual benefits. You both promote each other’s content through a blog or social media channels. You may also create a webinar or a course together and sell it for free to an audience. The cooperation may be successful in the long term and you can become good business partners. Make an analysis of the results that the campaign brought. That knowledge will help you to enhance your results next time.

6. Create engaging content 

Make your content engaging by creating nice videos, posting good quality photos or both. It takes time, but it definitely pays off. Sites such as Google Plus or Pinterest can be good for SEO, especially Pinterest that is known for referral links. You may consider learning basic Photoshop skills or using platforms for video animation such as www.powtoon.com or www.goanimate.com. As you probably know, always make sure that the content that you create whether it is a pdf file, review, chart, webinar, interactive guide, tutorial, survey or other is of the highest quality possible. Also, create content that will help people to solve their problems. Check what they ask for on Quora or Reddit and try to deliver a relevant solution.

7. Invest in Google Analytics

Track the results of your work with Google Analytics. It will help you to understand what you are doing right and where you still need to improve. This tool will show you behavior patterns of your site visitors. You will know how much time they spend on certain pages and how they navigate away from your site. It is a free tool that will measure your website, app, digital and offline data to get the best customer insights.

8. Ask for feedback

Try to reach out to people and ask them for a feedback on your website or a blog. It can not only help you to form potential business relations, but it will also increase your credibility in Google search engines whenever someone leaves a positive comment. Also, find out who is linking to you. Use tools such as Google Search Console. This way you will know which content works for you and which doesn’t.

9. Regularly update your content on social media platforms

Social media marketing is a part of SEO. It cannot do the work itself, but it can greatly contribute to optimizing your page. There are many social media sites that can be a powerful tool in your successful marketing management. The most popular ones are obviously Facebook, Twitter, Google Plus and YouTube. There are also some other underestimated sites that may turn out to be a great strategy for your business such as Pinterest, Quora or LinkedIn. Social media cannot be treated as an ultimate way or SEO strategy, but they can definitely be helpful.

10. Gain Google’s trust

This one is not easy, but there are few things that you may do to not be considered as a spam. Make sure your page includes Contact and About pages, so Google can consider it as a trustworthy, not a malware site. Do not double your content. Always write new fresh blog posts and provide updates to your older publications. A quality site should produce meaningful interactions with people. It matters how long visitors stay on your page and if they click through links or just immediately leave your page. The quicker they navigate away from your page, the less valuable it looks for Google.

What is your SEO strategy like? Do you have some nice ideas you would like to share with me? Let me know in the comments below!

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